What Does B2B Podcast Infrastructure Actually Cost? A Transparent Pricing Breakdown for 2026

TL;DR

DIY costs $0 cash but 15-20 hrs/week. Agencies run $5K-15K/mo for production only. Done-for-you with ICP guest research, GEO, and pipeline integration: $3,000/mo. One client conversion pays for a full year.

The #1 reason B2B founders don't launch a podcast isn't strategy. it's sticker shock when they start pricing out production. The range is enormous and the options are confusing. This post gives you the real numbers and explores the complete podcast-powered GTM guide for founders looking for ROI.

The 4 Models

Full DIY: $0 cash, 15-20 hrs/week. At $200/hr founder rate, that's $3,000-4,000/mo in opportunity cost. every month, with no ceiling.

VA-Assisted: $1,500-3,000/mo. Gets production off your plate but leaves you managing guest research, booking, and distribution. You're still spending 6-8 hours a week.

Traditional Agency: $5,000-15,000/mo. Gets you production quality. Doesn't get you ICP-targeted guest research, pipeline integration, or AI-citable content.

Aloomii Podcast Infrastructure: $3,000/mo. ICP-targeted guest research, outreach and booking, production, 8-12 clips per episode, GEO-optimized show notes, distribution, monthly pipeline report. Your time: under 1 hour per episode.

ModelCostTime/WkGuest ResearchGEOPipeline
Full DIY$0*15-20hNoNoNo
VA-Assisted$1.5-3K6-8hNoNoNo
Agency$5-15K2-4hSometimesNoNo
Aloomii$3K<1hYes (ICP)YesYes

*$0 cash, but $3,000-10,000/mo in founder time at market rate.

The ROI Math

One podcast guest who becomes a client at $36K ARR pays for a full year of Aloomii Podcast Infrastructure in the first month. The math works when the guest selection is strategic. It doesn't work when you're optimizing for downloads.

See What $3,000/mo Actually Gets You

Guest research, booking, production, 8-12 clips, GEO episode pages, distribution, and a monthly pipeline report.

Book a 15-Min Call